Racataplán, responsible and innovative textile manufacturing

Racataplán is an initiative of self-employment in the sector of textile manufacturing, under ecological criteria and original designs intended for the convenience of children from 0 to 3 years.

It is a personal initiative that has collaborations for embossed designs or confection. In addition to selling through the website, the products are available in small specialty stores.

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The market strategy is differentiation, with fair and ecological production and the innovative design. The image, packaging and transmission of differential values of the products and design elements are remarkable in this initiative.

The business is developed from her own home, maximizing the potential of the Internet, both for sale and for training, searching for information and maintaining contacts with suppliers and contributors.

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